Connecting Corporate Dollars to Your Cause: Cause-related Marketing

Corporate sponsorship offers exciting opportunities for businesses to be associated with charitable activities and for charities to raise additional revenue. These "cause-related marketing" relationships can take various forms and can be enticing to nonprofits looking to secure additional funds. But cause-related marketing relationships can also pose significant risks to the nonprofit. This webinar will examine the basics of cause marketing compliance and best practices.

Learning Objectives: Participants will learn about the legal considerations around cause-related marketing and gain an understanding of how to create successful relationships, in compliance with applicable state and federal rules.

For development professionals and senior managers.

Presenters: Ciarra Chavarria, Senior Staff Attorney; Laura Abel, Senior Policy Counsel; and Amy Cheng, Staff Attorney/Extern

Recorded on: March 13, 2024

$25.00